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Category: Digital Asset Management

DAM in Advertising: An Interview with David Plavin of Publicis

Tuesday May 9th, 2017 by Amy Chan

Our very own Joscelyn Zell sat down with David Plavin from Publicis Groupe to talk about how Digital Asset Management helps one of the world’s largest advertising firms streamline workflow.   Joscelyn Zell: Hi, David! David Plavin: Hello! JZ: What is your current role is at Publicis? DP: I’m considered […]

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Artificial Intelligence Benchmark

Monday April 3rd, 2017 by Toby Martin

When Extensis partnered with Clarifai to integrate image recognition software with DAM, we knew we were on to something & now others are catching on 18 months ago when Extensis decided it was an interesting time to evaluate artificial intelligence (AI) for our Digital Asset Management (DAM) system, there were […]

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Rights Management & Digital Asset Management

Friday March 24th, 2017 by Extensis

What happens when Rights Management & DAM join forces? First of all, what is Rights Management? Well, Rights Management is a method organizations use to ensure proper usage of licensed content. For instance, an ad campaign has a plethora of moving parts that need to be managed. From images to music […]

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How to Manage & Promote Your Brand

Tuesday March 14th, 2017 by Extensis

Polish your brand management and your image will shine As a creative professional, you know how important image can be. Whether you are a designer, illustrator, writer, developer, photographer, project manager, or a member of an account team—helping elevate the identity of your clients is a daily task. But have […]

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Building a Brand Style Guide for All Media

Thursday March 2nd, 2017 by Extensis

Part Six of Creating a Brand Style Guide The Creating a Brand Style Guide Series is written by Pariah Burke, consultant and trainer for creative, publishing, and editorial professionals. Part One: “Why You Need a Media-Comprehensive Brand Style Guide.” Part Two: “Defining and Creating Your Logo Uses” Part Three: Establishing Consistent […]

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