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Category: Digital Asset Management

Defining Your Brand Typography

Friday June 9th, 2017 by Extensis

Part Four of Creating a Brand Style Guide The Creating a Brand Style Guide Series is written by Pariah Burke, consultant and trainer for creative, publishing, and editorial professionals. Part One: “Why You Need a Media-Comprehensive Brand Style Guide.” Part Two: “Defining and Creating Your Logo Uses” Part Three: Establishing Consistent […]

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How To Get Big ROI with Digital Asset Management

Friday June 9th, 2017 by Les Barker

ROI. Return on investment. “More bang for the buck” as Dwight D. Eisenhower once said. “More bounce to the ounce.” (Okay, I’ll stop with the idioms now. Sorry!) ROI comes into play in practically every aspect of daily life. Getting good ROI boils down to making smart decisions at the […]

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The Future of Visual Recognition Technology – An Interview with Clarifai’s Keeyon Ebrahimi

Thursday June 1st, 2017 by Joscelyn Zell

Clarifai is an industry leader in visual recognition technology. Last year, Extensis and Clarifai teamed up to bring the power of visual recognition to digital asset management, enabling companies to accelerate image keywording. As keywords are the underpinning of effective digital asset management, the technology integration represents an exciting advancement for DAM. We […]

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What is Digital Asset Management and How Do I Choose the Right Solution?

Thursday May 18th, 2017 by Amy Chan

The Definition of Digital Asset Management… Digital Asset Management (DAM) is a discipline to organize, categorize, search, retrieve and archive digital files, such as images, documents, creative files, audio and video clips. These digital files are referred to as assets because a significant amount of time, effort and expense goes […]

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