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Baylor University

Puts the ‘Insta’ in Instagram

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About Baylor University

Baylor University is a private Christian university and a nationally ranked research institution. The university provides a vibrant campus community for more than 16,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas and welcomes students from all 50 states and more than 80 countries.

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Where They Started

One of the hottest topics at universities and colleges across the globe is how to get their messages out and leverage the power of social media to get people actively engaged in campus life. This conversation permeates not only higher education, but also marketing departments across the globe.

Instrumental to social media is engaging at the right moment and with high-quality imagery (posts that include photos have 94% more engagement than those that do not). For example, with sporting events, the day after is a lost opportunity. People want in on the action as it’s happening—whether they are at the game, watching on TV, or trying to stay abreast of the latest online.

Understanding the difference high-quality imagery plays in social engagement, Baylor’s Photography Department went in search of a solution that could get shots off their professional cameras and into the hands of their social media team within seconds.

Their Goals

Engage key audiences in campus life via social media in real-time

Get professional-quality images to Baylor’s social media team within seconds

The Solution:

Insta Posting with WiFi and Extensis Portfolio

Enter Extensis Portfolio. Using a wireless file transmitter, staff photographers are able to instantly upload hundreds of high-quality photos with a click of a button from their cameras to Portfolio’s online portal.

The social media team can immediately access the images from this portal and post them to their social channels as the action unfolds.

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The Result

Being able to engage with people in real-time immediately doubled Baylor University’s followers across all social media channels, and has since tripled. They currently have 85,000 followers on Instagram alone, with 12% engagement, making it one of the most followed and most engaged university Instagram accounts in the country.

“Before figuring out our current system for social media management, we stopped short of using carrier pigeons to get images into the hands of the people who needed them. By simply connecting our cameras with Extensis’ digital asset management system, what used to take hours now takes seconds, and our engagement numbers on social media have skyrocketed.”
Robbie Rogers - Director of Photography & Video, Baylor University

Robbie Rogers
Director of Photography & Video, Baylor University

Next Steps

Stand Out from The Crowd

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Implementing a DAM

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