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1800Flowers

Cuts Image Research Time by 30%

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About 1800Flowers

Designing a package that will make someone’s day is the goal at 1800Flowers. They have turned a vibrant pool of happiness-producing designers into a business that continues to charm with each new customer it touches.

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Where They Started

The smile delivery business doesn’t just build up joy; it also builds up digital assets. 100,000 at last glance. Managing these assets wasn’t always a rosy experience. Prior to implementing a digital asset management system, the team’s process for creating, storing, and sharing files left many feeling like they were working for the assets, instead of the other way around. Often the team had to turn to senior staff to find files, creating inefficiencies for everyone. Even if someone knew where something was, the folder structures were disorganized and contained files with inconsistent naming conventions. The files also often lacked usage rights information, which left a huge question mark on whether the asset should be used in the first place.

Time and money were going down the drain, replaced instead by endless hours searching for artwork, redesigning lost files, and repurchasing stock images that had disappeared into the mayhem. It was the thorn in everyone’s side.

Their Goals

Enable designers to find the images they need instantly

Eliminate redesigning or repurchasing lost files

Make their work lives easier

The Solution:

A Quick-to-Implement and Easy-to-Use DAM

Unwilling to succumb to a flawed process any longer, 1800Flowers set their sights on finding a system that would:

  • Organize their collection of images into multiple categories that included effective keywording
  • Provide a user-friendly visual search experience
  • Be an affordable, out-of-the-box solution that made the set-up process a painless one
  • Save the organization both time and money

The team turned to Portfolio. Only two people were needed to set everything up. The IT tech installed the software and created user accounts. The design team rep laid out catalogs, selected custom fields, and outlined a folder structure. Within days everything was up and running, and the thorn was banished.

See Portfolio in Action

Want to see what Portfolio can do for you? Let us show you!

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The Results

Since deploying Portfolio, 1800Flowers has seen the following business benefits:

 

REDUCTION IN IMAGE RESEARCH TIME
COSTS
Existing Image Use
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“If I am doing a project that requires image research, it cuts the time by a third.”
Mark Lefkin - VP Sales & Marketing, Xappp

Mark Lefkin
Vice President, Creative Services, 1800Flowers.com

Next Steps

Stand Out from The Crowd

Learn how five brand champions use digital asset management and font management to be outstanding.

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Implementing a DAM

Use this guide to determine the most effective way to implement a DAM solution in your organization.

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Learn More About Portfolio

Want to learn more about how Portfolio can help your organization?

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