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Digital Asset Management (DAM) Helps You Get Organized

DAM is a process designed to simplify tasks such as organizing, categorizing, searching, retrieving and archiving digital files.

Typically, digital asset management involves software to facilitate this workflow. The right DAM software helps you focus on what matters most by giving you tools to easily upload, organize and share assets.

The Current State

Digital files are everywhere – across multiple hard drives, individual computers, network servers, even shelves of storage media. Furthermore, searching through thousands or millions of files can take a long time, and provide poor results if any.

Consequently, people frequently don’t know what files are available or even where to start looking. This is a problem and leads to people being “resourceful” and using whatever they can find, which can be dangerous.

DAM To The Rescue

DAM solves the problem of managing collections of assets by making libraries searchable and usable. Additionally, DAM should provide tools for sharing and converting so everyone gets what they need, when they need it.

How Does DAM Do It?

For effective digital asset management, you need good metadata (or data about data). Metadata consists of keywords, descriptions, copyright, and other file-related information that’s associated with each asset. Users rely on metadata to intelligently find relevant files matching their search criteria.

Why Is It Called Digital Asset Management?

Organizations invest time, money and resources into creating digital media files. DAM maximizes the return on those investments through improved accessibility, utilization and repurposing of existing content.

See How Easy Digital Asset Management Can Be With Portfolio

Portfolio Digital Asset Management Software

Easily upload, store and share assets using a single, managed repository. Instantly find everything using Google-like, predictive search. Turbocharge your workflow with Portfolio!

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Digital Asset Management Toolkit

A complete set of tools to help you identify pain-points, evaluate solutions and streamline your DAM workflow.

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2015 DAM Best Practices Guide

A straightforward guide to your workflow, organizing your files and more.

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ROI Calculator for Digital Asset Management

It’s not rocket science. It’s just math. See how it works for you.

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