Files are only assets if they can be found and used.
Searching through thousands or millions of rich media files can take a long time and provide poor results (if any). Sharing those images, videos, and documents with other people, or converting them into other formats, is often a full time job.
People don’t know what files are available, how they should be used, or the software to open them.
DAM to the rescue!
DAM solves the problem of managing large collections of files by making file collections searchable and usable. DAM provides tools for finding, organizing, and converting large collections of rich media files.
For good DAM, you need good metadata.
Metadata (“data about data”) is information like keywords, descriptions, and other file-related information stored within rich media files. DAM users rely on metadata to help them find files (a search for “blue sky”) and understand them (the tag “Green hill with blue sky”, or “Internal Use Only”).
Once a file has good metadata it truly becomes an asset because it can be found and used appropriately.
But why is it called Digital Asset Management?
People invest time and money into creating digital media files. DAM maximizes the return on those investments.
(We’ve been around before the term existed , but didn’t coin it, so please don’t blame us.)