Direct Wines Ltd.
Extensis Portfolio Server Quenches Direct Wines Ltd.’s Thirst for Easy Access to Image Library
Industry: Retail & Distribution
Product Line: Digital Asset Management
Where they started…
Where they started…
Direct Wines Ltd, better known as Laithwaites or The Sunday Times Wine Club, is the world’s leading independent wine merchant. They identified a need for a solution that would manage the thousands of wine-related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company’s direct mail campaigns and on the Direct Wines website.
- To provide internal access to the company’s image catalogue
- To facilitate user-friendly search/find access to images
- To control access to images through the company’s Intranet
- To maximize the use of the wide-range of images the company has available
- To provide a self-service “portal” (via the Direct Wines intranet) where other departments can easily find and access approved images
- To ensure that the keyword searching facility in the system is suitable for individuals with differing levels of knowledge of the images available
- To ensure that the solution facilitates the use of all of Direct Wines images to avoid over/under use
What they did…
Direct Wines recognized the need for a system that removed pressure from their design department, who previously dealt with the daily requests for images from other employees. After consultation with Rubicon Workflow Solutions Ltd., Portfolio Server and Portfolio NetPublish were identified as the solution to Direct Wines’ problem.
Since the installation of Portfolio Server and Portfolio NetPublish, the issues that Direct Wines had experienced with their previous outdated system have been resolved and the company now has a more efficient process in place. This process begins when a photographer tags new images with the winery and country in which they were taken and saves them on to a DVD. A small team is then responsible for uploading the images on to the Portfolio Server. During the uploading of the images, additional keywords and metadata are added. This allows for image searching based on any number of criteria or descriptors, for instance “pouring” or “tasting.” This new process allows individuals with no knowledge of what images are available to easily search for images based on their specific need.
What they accomplished…
- An approved image library that is searchable and accessible to all employees
- Significant reduction in the amount of “down time” that the design team spends searching for images
- Improved quality of work due to easier access to more images
- More justification for photography funding as the use of all images is now maximized